As Creative Director at Qredo I was responsible for the creative branding and design across the entire company, which includes multiple sub-brands. I managed a team of motion designers, graphic designers, and product developers. Since I joined Qredo, the company raised $45 million in seed and $85 million in Series A.
In addition to the vast amount of digital creative content we produced, we also designed materials and large format print media for live events (both internal & external). These creative events often involved their own creative mandate and concept. Finally, we also designed and released a number of technical papers during my time, the latest being, Qredo White Paper & Tokenology
For more: VISIT QREDO
After three successful years under the initial iteration of the Qredo brand, the growth of the company necessitated a new design system that could encompass all the various components that formed the rapidly growing enterprise. Not only did my team and I create a beautiful refreshed brand, but also a robust, dynamic and bold design system that represented the decentralized, web3 space the company existed in and could flex across their multiple and varied needs.
The creation of a new brand born out of an existing estate agency: introducing MUVA. The project included naming, logo design, and product design as well as all marketing materials for print and digital.
Over my career I have focused more and more on digital content, although I still have a soft spot for creating beautiful print work. Here are just a few examples of materials I designed purely for print.
A sub brand of Qredo, Ankex is a non custodial exchange. As creative director I was responsible for the naming, logo and brand design and implementing the design across all the various touch points.
Collaboration is the beating heart of all creative work. Here are some examples of my process from mood-boarding to designs.
Qredo Labs is the Research and Development arm of the Qredo Network, building groundbreaking proof-of-concepts to foster innovation in the blockchain security landscape. As creative director I led the creation of a sub-brand to encapsulate and amplify these innovative pitches.
Portfolio Ventures invests in exceptional founders at Seed to Series A. They came to me to help them transform their old brand into one that could stand along side the calibre of brands they invest in. I worked with them to create a new identity that would work with both start ups and investors. This included developing the brand, website and marketing materials as well as product design.
As Head of Design at ITV.com I was responsible for delivering highly creative websites, managing a design team, sourcing freelancers, managing external agencies, liaising with the senior management teams, TV commissioners and media production partners.
I was responsible for all things creative, from the evolution of the brand, marketing design, website and app design, and designing investor pitches right through to UX and product design.
VIEW PROTOTYPE
As Creative Director at Qredo there was a high demand for motion graphics and video across all the brands, both for live events and online. Managing a team of motion & graphic designers, we created an immense amount of content to amplify Qredo’s communications.
Presenting to clients, investors, and customers is a huge part of all business. I am often asked to do presentations and my goal is to turn this sometimes complex, dense or dull information into something accessible, exciting and dynamic. Here are a few examples.
A fast-paced live event agency - now TimeOut. I was brought in to boost awareness of the brand, drive traffic to the website and increase downloads of the app. I designed on all the co-branded live events themselves creating the marketing collateral both digital and large scale print graphic format.
I was responsible for the brand from creation through to it’s implementation across the multichannel’s of the business. This included brand protection, designing sales presentations, product integration design and working on investment pitches. Shutl was bought by eBay.
Taking on small freelance projects on the side allowed me to explore new territory as a designer. I have been able to work on a number of exciting UX/UI and product design projects, and developed my skills in motion graphics and video.
Creating bold designs for live events is a key moment for any business. I love creating large format dynamic materials to represent the company out in the world.
